Labaia is an artisanal gelato bar tucked away in Tangerang, a city in tropical Indonesia. Its humid and hot weather makes it the perfect place to sell gelato all year long.

     The brief was to create an identity that enhances the experience of 'eating gelato by the bay'. Having it located far away from the beach, the brand needs a strong identity to reflect a relaxing summer atmosphere that is light, calm and refreshing.